In today’s society, consumers are increasingly showing more concern about knowing, with guarantees, the origin and characteristics of agri-food products. The fact that the products we consume in our diet have a sustainable origin now acquires a high value for people, so making their traceability visible generates trust. At the same time, the product itself carries implicit cultural value that is the intangible heritage of a rural community.
Blockchain is the technology indicated to support this need to support the traceability of agri-food products since its main characteristic is to ensure the immutability of the information that has been recorded, that is, that data recorded by blockchain can never be altered later. .
Ten producers of Sidra de Asturias, Castañón, Menéndez, Fran, Angelón, JR, Gaitero, La Morena, Buznego, Gobernador and Quelo, supported by the Regulatory Council of the Protected Designation of Origin Sidra de Asturias, collaborate with CTIC Centro Tecnológico in the use of blockchain technology to make the traceability of their Denomination of Origin Cider visible to the consumer. The blockchain application, available at https://sidradop.ctic.es/ can now be used with the brands Valdeboides (LLagar Castañón), Valdornón (Sidra Menéndez), Menéndez DOP, Prau Monga (Sidra Angelón), Sed de Pkdo (Sidra JR), Prado and Pedregal (Llagar la Morena), Pomarina, El Gaitero and Valle Ballina y Fernández (Valle Ballina y Fernández), Gobernador (Martinez Sopeña Hermanos), Quelo (Sidra Quelo), Ramos del Valle (Sidra Fran) and Zapica (Sidra Buznego)
This collaboration is part of the initiative << Village 0, design, testing and experimentation of a socioeconomic model for the 21st century village >>, a unique project that arises from the public-private collaboration between the Government of the Principality of Asturias, represented by the Commissioner for the Demographic Challenge and by the Ministry of Rural Environment and Territorial Cohesion, and CTIC Technological Center, under the agreement of the Sectoral Conference for the Demographic Challenge (General Secretariat of Demographic Challenge, Ministry for the Ecological Transition and Demographic Challenge) , dated September 29, 2021, which adopts the general cooperation framework for the promotion and support of unique projects that allow territorial transformation, impacting the reversal of depopulation. With several lines of action in this unique project, the initiative to apply blockchain to the traceability of Asturias Cider comes to demonstrate and validate the impact of new digital technologies on business models associated with activities developed or originating in the Rural Environment
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