Summer Campaing 2024

“Scratch the Sticker! And it wins with Asturian apples.”

A groundbreaking campaign in which, as a novelty, it will consist of the ‘Scratch and Win’ method and in which thousands of prizes valued at 85,000 euros will be distributed: iPhones, tickets to Boombastic, espichas, dinners, weekends or bottles of cider.

The objective of this campaign is, on the one hand, to differentiate Sidra de Asturias from other natural ciders. As a second purpose, to build loyalty among existing DOP cider consumers and attract potential ones, especially the young public. At the same time, without deviating from the importance of consuming local products and giving value to the certification of origin and quality of the Regulatory Council. The campaign will be active until July 15. It will be advertised in the written press, radio, television and social networks.